Home Den — Privacy Policy

Effective date: 1 September 2026
Last updated: 1 September 2026

Home Den respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, share and protect personal information when you visit our website, communicate with us or purchase from Home Den.

1. Who We Are

The data controller is:

Amanda Jane Lester trading as Home Den
15 Parkers Close
Easton
Norwich
Norfolk
NR9 5EE
United Kingdom

Email: support@homeden.co.uk

Website: homeden.co.uk

2. Information We May Collect

Depending on how you interact with Home Den, we may collect information including:

• your name;

• billing and delivery address;

• email address;

• telephone number where provided;

• order and transaction information;

• products purchased;

• customer account information;

• communications with Home Den;

• customer service and chat communications;

• reviews, ratings, photographs or other content you choose to submit;

• marketing preferences;

• information concerning returns, refunds, delivery claims and complaints;

• fraud-prevention and security information;

• technical information about your browser, device and website use;

• IP address and similar online identifiers where collected;

• cookie and consent preferences; and

• other information you voluntarily provide.

Payment information is generally processed securely by the relevant payment provider. Home Den does not normally receive your complete payment card details.

3. How We Obtain Information

We may receive personal information:

• directly from you;

• when you place an order;

• when you create or use a customer account;

• when you contact us;

• through website chat or messaging;

• when you subscribe to marketing;

• when you leave a review;

• through cookies and similar technologies;

• from payment providers;

• from delivery, production, supply and fulfilment partners;

• from Shopify and services operating through our Shopify store; and

• from fraud-prevention, security or other service providers where appropriate.

4. Why We Use Personal Information

We may use personal information to:

• process and fulfil orders;

• arrange production, packing and delivery;

• process payments;

• provide customer service;

• communicate about orders;

• manage returns, cancellations and refunds;

• operate customer accounts;

• provide website chat and messaging;

• collect and display reviews;

• send marketing where permitted;

• maintain website functionality and security;

• prevent and investigate fraud and misuse;

• maintain appropriate business, tax and accounting records;

• comply with legal and regulatory obligations;

• manage product-safety matters, including investigations or recalls;

• resolve disputes and exercise or defend legal rights;

• understand and improve our website, products and services; and

• conduct analytics or advertising activities where permitted and subject to appropriate choices or consent.

5. Lawful Bases

Depending on the purpose and circumstances, we may process personal information because:

• it is necessary to perform a contract with you or take steps at your request before entering into a contract;

• we have a legal obligation;

• we have a legitimate interest and that interest is not overridden by your rights;

• you have given consent; or

• another lawful basis applies.

Where processing relies on consent, you may withdraw that consent at any time, although this will not make earlier lawful processing unlawful.

6. Order Fulfilment and Our Partners

Home Den works with production, supply and fulfilment partners to provide products.

We may provide relevant partners with the information reasonably required to produce, fulfil and deliver your order, such as your name, delivery address, contact information, ordered product and other necessary order details.

Depending on the products we offer, these partners may include services such as Printful, Printify, Gelato and Prodigi, together with other production, supply and fulfilment providers.

Home Den may also use fulfilment and supplier-management technology such as AutoDS if and when this service is activated.

Only information reasonably necessary for the relevant service should be shared.

Partners may operate outside the United Kingdom.

7. Shopify

Our online store is hosted and operated using Shopify. Shopify provides the ecommerce platform and related technology that enables Home Den to offer and sell products and services through this website.

Shopify may process personal information when you visit or interact with our website, create or use a customer account, make a purchase, communicate with us, or otherwise use services provided through our store. This processing may include providing and securing services such as hosting, checkout, customer accounts, fraud prevention, customer communications, analytics, personalisation and other ecommerce functionality.

Home Den has enabled Shopify Network Intelligence. This allows Shopify to use certain information arising from your interactions with Home Den, Shopify and other Shopify merchants to provide and improve Shopify services, including Enhanced Services such as analytics, personalisation and advertising-related services where permitted by applicable law and your privacy choices.

Information may be shared with Shopify and with service providers and other third parties involved in providing these services. This may involve processing or transferring personal information outside the United Kingdom. Where required, appropriate safeguards are used for international transfers.

Where consent is required for non-essential cookies or similar technologies used for analytics, personalisation or advertising, these technologies will be used in accordance with the choices you make through our cookie and privacy controls. You can change your cookie choices through the privacy controls available on our website.

You can find further information about how Shopify handles personal information in the Shopify Consumer Privacy Policy

You can also access Shopify's privacy controls and make certain privacy requests through Shopify's Privacy Portal

8. Payments

Payments may be processed by PayPal and any other payment provider displayed as available at checkout.

Payment providers process information in accordance with their own applicable privacy arrangements.

If additional payment methods are introduced, this policy may be updated where necessary.

9. Customer Accounts

If you use a Home Den customer account, information associated with your account may be processed to provide account functionality, identify you, display relevant order information and maintain security.

10. Customer Service, Chat and Messaging

If you communicate with Home Den through website chat, Shopify Inbox, email or another available customer-service channel, we may process the information you provide in order to respond to your enquiry, provide support, resolve problems and maintain appropriate records of the communication.

11. Email Marketing

If you choose to subscribe to Home Den marketing communications, we may use your contact details and marketing preferences to send relevant news, product information, offers or other marketing.

Home Den may use Shopify's marketing or messaging functionality to manage subscriber information and send marketing communications.

Where consent is required, marketing will be sent on the basis of appropriate consent or another basis permitted by applicable law.

You can unsubscribe using the unsubscribe facility provided in marketing emails or by contacting support@homeden.co.uk.

Transactional communications concerning an order, account, safety matter or customer-service issue are not necessarily marketing and may still be sent where appropriate.

12. Reviews and Judge.me

Home Den may use Judge.me to collect, manage and display customer reviews.

Information associated with a review may include your name or display name, review text, rating, product information, photographs or other content you voluntarily submit.

Review-related information may be processed to request, authenticate, moderate and publish reviews and to help prevent fraudulent or misleading review activity.

Please do not submit photographs containing other identifiable individuals unless you have appropriate permission.

13. Fraud Prevention and Suspicious Activity

We may process and retain information where reasonably necessary to detect, investigate or prevent suspected fraud, payment abuse, false delivery or refund claims, account misuse or other unlawful activity.

Where appropriate and permitted by law, relevant information may be shared with payment providers, delivery companies, production or fulfilment partners, professional advisers, fraud-prevention services or law-enforcement and regulatory authorities.

We will not use fraud-prevention measures to obstruct legitimate consumer complaints or statutory rights.

14. Product Safety and Recalls

Where necessary, we may use customer and order information to investigate product-safety concerns, contact customers concerning safety information or recalls, identify affected products and comply with legal reporting or record-keeping requirements.

15. Who We May Share Information With

Where necessary and appropriate, personal information may be shared with:

• Shopify and related ecommerce service providers;

• payment providers;

• production, supply and fulfilment partners;

• delivery carriers;

• customer review providers;

• customer-service and communications providers;

• marketing providers where used;

• analytics or advertising providers where permitted;

• IT, hosting and security providers;

• professional advisers such as accountants, insurers or legal advisers;

• fraud-prevention services;

• government, regulatory, tax or law-enforcement authorities where required or appropriate; and

• other organisations where sharing is necessary to perform our contract, comply with law or protect legitimate rights.

We do not sell customer personal information in the ordinary meaning of selling customer lists for money.

16. International Data Transfers

Some of the organisations that help operate Home Den or fulfil orders may be located outside the United Kingdom or may process information internationally.

Where UK data-protection law requires safeguards for an international transfer, we will rely on an appropriate lawful transfer mechanism or on arrangements provided by the relevant service provider that meet applicable requirements.

17. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax, fraud-prevention, product-safety and dispute-resolution requirements.

Different categories of information may therefore be retained for different periods.

When information is no longer reasonably required, it may be deleted or anonymised in accordance with appropriate procedures.

18. Cookies and Similar Technologies

Home Den uses cookies and similar technologies for purposes such as website operation, security, shopping-basket functionality, remembering choices and, where enabled and permitted, analytics, marketing or advertising.

Please see our Cookie Policy for further information.

Where consent is required for non-essential cookies or similar technologies, these should not be activated until the appropriate choice has been made.

19. Advertising and Social Media

Home Den may use social-media platforms to promote products and communicate with customers.

If advertising or measurement technologies such as a Meta Pixel are introduced in the future, Home Den will review its privacy and cookie information and consent arrangements as appropriate before or when such technology is activated.

This policy should not be interpreted as saying that a particular advertising pixel is currently active unless it actually is.

20. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights concerning your personal information, including rights to:

• be informed about its use;

• request access;

• request correction of inaccurate information;

• request deletion in certain circumstances;

• request restriction of processing in certain circumstances;

• object to certain processing;

• receive certain information in a portable format; and

• withdraw consent where processing relies on consent.

Some rights are subject to legal conditions and exceptions.

To make a privacy request, contact:

support@homeden.co.uk

We may need to verify your identity before completing certain requests.

21. Complaints About Personal Data

Please contact Home Den first if you have concerns about how your information has been handled.

You also have the right to complain to the Information Commissioner's Office (ICO) where applicable.

22. Security

We take reasonable steps appropriate to our business to protect personal information against unauthorised access, loss, misuse or disclosure.

No internet-based service can guarantee absolute security.

23. Links to Other Websites

Our website may contain links to third-party websites.

Those organisations may operate their own privacy policies and Home Den is not responsible for their independent processing practices.

24. Changes to This Privacy Policy

We may update this Privacy Policy when our business, service providers, technologies or legal obligations change.

The current version will be published on our website with its latest update date.

25. Contact

For privacy questions or requests:

Home Den
Amanda Jane Lester, Sole Trader
15 Parkers Close
Easton
Norwich
Norfolk
NR9 5EE
United Kingdom

Email: support@homeden.co.uk